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Starting a Fruit Shake Business
| By Pinoy Farmer | July 18, 2009 |
I. INVESTMENT REQUIREMENTS (All price are in Php based on 2007 market price.)
a. Cost of Utensils:
- 1 pc Fruit slicer 6? (stainless steel) – 278.25
- 1 pc Can opener – 68.25
- 1 set Measuring spoon (plastic) – 36.75
- 1 pc Measuring cup (plastic) – 57.75
- 1 pc Chopping board (anti-bacterial) – 89.25
- 3 pcs Plastic bowl 26? @52.00 – 163.80
- 1 pc Spatula – 58.80
b. Equipment:
- 2 units Blender (unbreakable, 350W) @ 1,295.00 – 2,590.00
- 1 unit Kitchen scale (0-1 kg) – 293.95
- 1 unit Styrofoam cooler/ice chest (12×18×24) – 228.90
- 1 unit Refrigerator (3 cu.ft. personal size) – 7,875.00
Sub-Total – P 11,117.35
c. Raw Materials:
- 1/3 cup or 40 gms. Ripe mangoes – 2.55
- 1/8 cup Evaporated milk – 1.00
- 1 tbsp. Granulated sugar – 1.00
- 3/4 ice cubes – 0.50
Sub-Total – 6.05
Other flavors and varieties:
- 1/3 cup or 40 gms. Melon – 1.30
- 1/3 cup or 40 gms. Avocado – 3.35
- 1/3 cup or 40 gms. Strawberry – 8.40
d. Packaging:
- 1 pc Plastic glass (12 oz.) – 1.40
- 1 pc Straw – 0.15
II. PROCEDURES
- Choose fresh ripe fruits.
- Peel and remove seeds (when needed) slice fruits into smaller pieces.Remove seeds.
- Weigh or measure 40 gms. or 1/3 cup fruit and put in blender. Add milk and sugar.
- Fasten lid of blender and press start button. Use high speed for about 20-30 seconds.
- Stop the blender and check to see if the ingredients are well blended. Sometimes fruits will jam under the blade. If there is a jammed fruit, use a spatula to unjam then blend again.
- Once the mixture is evenly blended, slowly add 3/4 cup ice until blender sounds smooth.
- Pour in 12 oz. plastic glass and serve with straw.
Note: You can mix 2 kinds of fruits together, adjust measurement of each fruit to 1/4 cup.
III. COSTING AND PRICING
a. Product Costing (ex. mango shake)
Direct cost:
- Ingredients used for 1 oz. glass – 5.05
- Packaging – 1.55
Total – 6.60
Indirect cost:
- Labor cost (330.00/day/50 glasses produced) – 6.60
- Transportation (15.00/50 glasses) – 0.28
- Water and electricity (735.00/30 days per 50 glasses) – 0.51
- Contingency (10% direct cost) – 0.66
Total – 8.05
b. Production cost:
- Total direct cost – 6.60
- Add: Total indirect cost – 8.05
Total – 14.65
c. Product Pricing:
- Production cost per glass – 14.65
- Add: 25% mark-up of the production cost – 3.66
Selling price per glass – P 18.31
Market price per glass – P25.00 – 30.00
Sources: www.dti.gov.ph
Topics: Agri-Business | No Comments »










